Apple & Facebook Spill AR Details, Niantic's AR Transformers, Looking Glass Unboxed, & Snap's Viral Lens

The makers of arguably the 2 maximum vital cell AR apps, Niantic and Snap, each had excellent information this week, with the previous making ready to duplicate its good fortune with Pokémon GO for any other franchise and the latter notching any other standard augmented fact Lens for Snapchat.

In the meantime, leaders of 2 of the highest firms vying to tackle consumer-grade AR wearables (Apple and Fb) tipped their arms ever so rather this week.

In different information, Tencent continues in its position of making an investment within the AR ecosystem and Taking a look Glass is appearing the sector a unique tackle immersive stories with the Portrait 3-D show.

Niantic Bringing Transformers into Cellular AR Gaming

With the tagline “Extra Than Meets the Eye,” the Transformers franchise used to be just about preordained to have its personal augmented fact sport, and AR gaming pioneer Niantic has stepped as much as satisfy that future.

Niantic will now sign up for forces with toymakers Hasbro and Tomy and construction studio Very Very Video games to construct Transformers: Heavy Steel on its Lightship AR cloud platform.

Proceed studying to be informed what we will be able to be expecting from the identify and to determine the percentages on Transformers dethroning Pokémon GO as king of cell AR gaming…

Pictures by way of Niantic

REALITY BITES: Niantic is likely one of the few unicorns (privately-held startups valued at $1 billion or better) within the augmented fact business, however that can exchange quickly. Consistent with Bloomberg, bankers for Niantic have explored being bought via plenty of doable suitors. A kind of firms used to be Microsoft, which handed on an acquisition deal. Niantic CEO John Hanke disregarded the talks as usual protocol and insists Niantic is all in favour of closing unbiased.

CEO Tim Cook dinner Hints at About Apple’s AR {Hardware} Long term

The Apple rumor mill by no means stops churning and relating to augmented fact smartglasses, the chatter has been in particular sizzling in fresh months.

Now Apple CEO Tim Cook dinner has made a brand new look the place he makes a couple of feedback that can stoke much more pleasure for what is coming subsequent in that course.

Learn additional to determine what Cook dinner needed to say about Apple’s augmented fact destiny and the way the corporate’s method to product construction differs from others within the smartglasses realm…

REALITY BITES: Shopify has bought the staff at the back of the AR app Primer for an undisclosed quantity. The Primer app, which makes use of augmented fact to challenge digital paint and wallpaper on bodily partitions, will close down on July 10 because the staff transitions to paintings on “immersive buying groceries stories” for Shopify.

Tencent Invests $50 Million into Ultraleap

Over the last decade, China tech large Tencent has invested in numerous firms with various roles within the augmented fact business.

Its newest wager backs a startup with some temporary have an effect on associated with the COVID-19 pandemic however extra future-focused enlargement doable within the coming AR smartglasses technology.

Proceed studying for extra main points on Tencent’s funding into Ultraleap, why Ultraleap is situated for enlargement within the AR business, and why strategic traders like Tencent are vital to the evolution of AR device and {hardware}…

Symbol via Ultraleap/YouTube

REALITY BITES: XYZ Truth, a UK-based startup growing AR answers for the development business, closed a Sequence A spherical of investment price $24.2 million led via Octopus Ventures. Octopus lately celebrated the go out of any other AR startup in its portfolio, WaveOptics, by way of its acquisition via Snap.

Snapchat Notches Any other Viral AR Hit with Cool animated film 3-D Taste Lens

For its newest augmented fact trick, Snapchat has introduced the sector an AR Lens that has turn out to be a little of a viral hit on Twitter as customers flip themselves and their favourite film stars into characters out of a Pixar film.

Consistent with a Snap spokesperson, greater than 215 million Snapchat customers have interacted with the Cool animated film 3-D Taste Lens since its release on June 10. The Lens has tallied greater than 1.7 billion perspectives over that length.

Stay studying to peer what the Cool animated film 3-D Taste Lens does and learn to use it to remix your lifestyles within the taste of Pixar animation…

Pictures via Tommy Palladino/Subsequent Truth

REALITY BITES: Courting again to the primary quarter of 2020, Vuzix has loved an upward pattern in quarterly smartglasses gross sales, leading to an organization file $10.1 million in general gross sales for the 12 months, in step with a letter to shareholders. The corporate has persisted its trajectory into 2021, expanding gross sales of its smartglasses via 150% within the first quarter of 2021 in comparison to the similar length remaining 12 months. Previous to 2020, quarterly gross sales have averaged $1.2 million, however the previous two quarters have exceeded $3 million in gross sales.

CEO Mark Zuckerberg Percentage Main points About Fb’s Smartglasses Development

Ever since Fb introduced its partnership with Luxxotica logo Ray-Ban to supply smartglasses, the augmented fact area has been on top alert looking ahead to extra main points.

Sadly, the ones main points were scarce, till now. Throughout a consultation on the Paris Viva Era convention, Fb CEO Mark Zuckerberg provides a little extra element on what the corporate has deliberate.

Learn additional to determine what Zuckerberg needed to say about Fb’s destiny smartglasses, then proceed studying to be informed why Fb’s experimentation with promoting in VR is not essentially a foul factor…

REALITY BITES: Pokémon GO is not just the highest cell augmented fact sport ever, however it additionally stays one of the crucial most sensible cell video games even these days, rating fourth in blended App Retailer and Google Play ratings for the primary quarter of 2021, in step with the 2021 Gaming Highlight Document from App Annie and IDC. Whilst no different AR cell sport has noticed the rest with reference to Pokémon GO’s good fortune, there may be nonetheless a possibility for a challenger to strike gold, because the record additionally displays that avid gamers international are projected to spend $120 billion on cell video games this 12 months, a ways outpacing PC/Mac, console, and hand-held video games blended.

Ceremonial dinner Your Eyes at the Taking a look Glass Portrait 3-D Show

No longer all Kickstarters are created equivalent. Some take ceaselessly to get their merchandise to supporters, and when the product does arrive (normally a lot later than promised) it is steadily very tough across the edges.

We will be able to record that the complete opposite is the case with the Taking a look Glass Portrait holographic show, which in the long run raised over $2.5 million for its crowdfunding effort. No longer most effective did the instrument come across the time it used to be promised, however the packaging and have compatibility and end are so smartly performed that we felt it deserved the overall unboxing remedy.

Stay studying to peer what you get with the Portrait and our verdict on whether or not you will have to give the Taking a look Glass instrument a take a look at…

Symbol via Adario Extraordinary/Subsequent Truth

Each Friday, Subsequent Truth critiques the newest headlines from the monetary facet of augmented and blended fact. This weekly Marketplace Truth column covers investment bulletins, mergers and acquisitions, marketplace research, and the like. Take a look at earlier editions of Marketplace Truth for extra information you could have overlooked.

Duvet symbol by way of Apple

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