A couple of houses from the soon-to-merge Warner Media and Discovery firms selected other platforms for his or her augmented fact advertising and marketing, with Warner movie House Jam: A New Legacy opting to head with Fb and Discovery Channel publishing an AR revel in via Snapchat.
Different manufacturers, Virgin Galactic and Asics, jumped into the AR content material fray this week by means of cellular apps and NFTs.
As well as, whilst Google introduced its Google Meet video platform to Google Glass, Rokid and DigiLens unveiled new trends within the smartglasses phase.
AT&T Faucets Fb to Advertise ‘House Jam: A New Legacy’ in AR
The remake of the Warner Bros. vintage animation meets live-action film House Jam, this time starring LeBron James as an alternative of Michael Jordan, hits theaters these days.
And whilst bringing Insects Bunny into your real-world atmosphere remains to be Hollywood delusion, due to augmented fact there is now a technique to get the similar impact as noticed within the film.
Proceed studying to look how Fb is bringing Insects Bunny and buddies out of the film and into augmented reality…
REALITY BITES: As part of the company’s effort to bring games to its streaming video apps, Netflix has hired Mike Verdu, vice president of AR/VR content at Facebook, as its vice president of game development. Verdu has stints at Electronic Arts and Zynga on his resume as well. While reports do not mention AR games, Verdu’s background at Facebook speaks favorably to the possibility of Netflix AR games.
Virgin Galactic’s Historic Space Flight Comes with an AR Treat
Billionaire Richard Branson did his part to advance space tourism this weekend by beating Elon Musk (SpaceX) and Jeff Bezos (Blue Origin) to become the first among them to travel into space.
And while the pricey trips to copy Branson’s space flight via Virgin Galactic won’t open to the public until 2022, you can get a taste of the journey now in augmented reality.
Keep reading for a virtual sample of space tourism as viewed through the Virgin Galactic app…
REALITY BITES: While the MLB launched an AR app to enhance the Home Run Derby, its broadcast partner, Fox Sports added some broadcast AR to its protection of the All-Celebrity Recreation itself. In replays, Fox overlaid AR graphics to spotlight the flight trail of house runs and show statistics like go out pace, peak, and distance.
Asics Will get into Digital Shoes by means of NFT Marketplace
Some attempted to name it a temporary cryptocurrency-fueled fad, nevertheless it looks as if NFTs are right here to stick.
Now, one of the vital greatest sneaker firms on the earth, Japan’s Asics, is coming into the sport with its personal set of NFTs, and there is a digital object part incorporated.
Learn additional to be told extra about Asic’s digital shoes and the way they are compatible into the AR NFT craze…
REALITY BITES: Researchers at the Computer Science and Artificial Intelligence Laboratory (CSAIL) at the Massachusetts Institute of Technology (MIT) have developed a tactile sensing carpet that can estimate the pose of persons sitting, standing, or lying on it without the use of cameras. Considering that depth-sensing sensors and smartphone cameras have been necessary for body tracking for AR effects to date, the smart carpet could play an interesting role in future AR experiences and installations.
It’s Shark Week on Snapchat, Here Are the Best AR Dives
Shark Week, which debuted in 1988 as a week of programming on the Discovery Channel dedicated to the titular predatory fish, has grown into a cultural beast of its own.
At Next Reality, we can think of no better way to commemorate the week than to try out some shark-themed AR Lenses via Snapchat.
Check out the best shark-infested AR Lenses from Discovery Channel, Snapchat, and the Lens Studio community…
REALITY BITES: Jadu is integrating Meebits, 3D characters created by Larva Labs, as playable characters for its AR app. More than 20,000 characters, registered on the Ethereum blockchain, will be available starting in August 2021.
Google Adds Major AR Component to Meet Platform
Due to the apparent lackluster adoption of its Explorer Edition, it can be easy to forget that Google Glass still exists as an enterprise product.
But Google hasn’t forgotten, as it has been working on bringing its Google Meet video conferencing platform to Google Glass Enterprise Edition 2.
Continue reading to find out what Meet for Glass does and how Google Workspace customers can get it on the open beta…
REALITY BITES: Smartglasses maker Vuzix is now listed on the Russell 2K and 3K indexes, which track the performance of the top publicly-held companies that are considered small-cap stocks. Vuzix’s presence on the listings could help influence investment managers and institutional investors looking to make investments.
Rokid Launches New Smartglasses via Kickstarter
After receiving $100 million in funding in 2018, smartglasses maker Rokid is going the crowdfunding route to finance its latest product.
On Tuesday, Rokid launched a Kickstarter campaign to fund Rokid Air, AR smartglasses that serve as a virtual display by tethering not only to Android smartphones but also iPhones, iPads, desktop computers, and gaming consoles.
Keep reading for more details on the specs, features, and capabilities of these smartglasses and how and when you can get Rokid Air…
REALITY BITES: AR developers Lucas Rizzotto and Aidan Wolf have proposed organising a co-living house in Los Angeles to deal with six AR creators. They intend for the distance to function the guts of the Los Angeles AR group, with exhibitions and workshops incorporated of their plans. They’re in quest of $100,000 in seed investment to get the undertaking off the bottom.
DigiLens & Mitsubishi Trade the Waveguide Recreation
In the case of the way forward for AR smartglasses, DigiLens has one phrase for you. Only one phrase. Are you listening? Plastics.
On Thursday, the waveguide maker and its strategic funding and manufacturing companions Mitsubishi Chemical Company (MCC) will start generating the first-ever waveguides manufactured from plastic as an alternative of glass to be used in AR smartglasses and headsets.
Learn additional to be told how the newest innovation from DigiLens may just spur building of AR smartglasses…
REALITY BITES: In keeping with Counterpoint Analysis, shipments of AR and VR headsets just about tripled within the first quarter of 2021, with Fb’s Oculus Quest 2 main the way in which with roughly 4.6 million devices. On the other hand, AR headsets accounted for most effective 4% of the ones shipments, pushed most commonly via gross sales to enterprises.
Each and every Friday, Subsequent Fact critiques the newest headlines from the monetary aspect of augmented and blended fact. This weekly Marketplace Fact column covers investment bulletins, mergers and acquisitions, marketplace research, and the like. Take a look at earlier editions of Marketplace Fact for extra information you could have neglected.