Google Extends AR Search Lead Over Apple with Landmark Recognition for Google Lens

This week, Apple unveiled its personal model of Google Lens within the type of Are living Textual content.

In reaction, Google simply hit again with a brand new function for its visible seek instrument referred to as Puts, a brand new seek class that may acknowledge landmarks and go back data on them inside the digicam view.

Puts for Google Lens, which is to be had now international, makes use of symbol popularity and Google Earth’s three-D map belongings to spot places. Whenever you turn on the Puts filter out, Google Lens identifies the landmark and a hotspot seems over the topic within the digicam view. As a way to retrieve related data from Google Seek concerning the landmark, you’ll be able to merely faucet the hotspot.

Pictures by means of Google

“Google Lens is now used over 3 billion instances per thirty days by way of folks all over the world,” wrote Lou Wang, crew product supervisor for Google Lens and AR, in a observation. “We are hoping Lens makes rediscovering and studying about your town much more stress-free.”

Even though Apple’s Are living Textual content can reproduction textual content from the digicam view and pictures, Google Lens can do this and establish canine breeds and vegetation, translate overseas languages, remedy math issues, retrieve pictures of menu pieces, and function a buying groceries assistant.

The Puts release is a handy reminder from Google to the tech international that it has a substantial lead on Apple now not best in visible seek but in addition with visible positioning products and services. Amongst Apple’s different new augmented truth options is an AR navigation mode for Apple Maps, which runs at the new Location Anchors capacity for ARKit 5. Each arrive this autumn in iOS 15, however shall be restricted to a handful of US towns (and London, extra on that later). You’ll be able to additionally want a minimum of an iPhone XS, XS Plus, or XR to make use of those options.

In the meantime, Are living View, the AR navigation mode for Google Maps, works on iPhones or Android units that give a boost to ARKit or ARCore and in any location with enough Side road View protection. Additionally, Google is increasing Are living View’s functions with an AR x-ray viewer and indoor navigation.

Simply to rub it in slightly extra, Google used examples of London landmarks to show Puts. London additionally occurs to be one of the crucial handful of places that can give a boost to Apple Maps AR navigation and Location Anchors at release. The timing may be specifically a laugh whilst you take into account that Google I/O was once two weeks in the past, and there wasn’t any information on Google Lens published then.

However being first is not the whole lot, and leads will also be misplaced. Google had the Measure app for measuring pieces in AR ahead of Apple debuted its personal app with the similar identify, however now Google is killing off its app, whilst Apple’s model has advanced with the appearance of LiDAR for iPhone Professional and iPad Professional fashions. General, what all of this tells us is that the AR map wars are in complete swing, and without equal winner would be the consumer.

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