Snap & Epic Games Acquisitions, Nreal v. Epic Games, AR on Oculus Quest, & HoloLens at the Olympics

It is already been a banner 12 months for mergers and acquisitions within the augmented truth business, with WaveOptics and Ubiquity6 some of the notable firms obtained. Two of the extra energetic M&A gamers, Snap and Epic Video games, persisted their respective purchasing sprees this week with main offers supporting their AR methods.

Talking of Epic Video games, its lawsuit in opposition to smartglasses maker Nreal took any other plot twist, with the plaintiff firing again this week.

Again to Snap, the corporate launched the most recent model of Lens Studio with new options catering to outlets and shared a preview of a brand new AR app for Snap Spectacles. In the meantime, their leader competitor, Fb, unleashed some new AR superpowers for Oculus Quest.

In spite of everything, BMW and the Olympic Video games, by the use of NTT Domoco and USA Lately, have served up new AR content material this week.

Snap Provides Its AR Arsenal with Some other Acquisition

Snapchat dad or mum corporate Snap has spread out its warfare chest to procure but any other corporate that may play a job in its augmented truth ecosystem.

This week, Snap showed its acquisition of Vertebrae, an AR and 3-D e-commerce startup with workplaces in Los Angeles and Austin, for an undisclosed quantity.

Proceed studying for extra main points at the deal and to be informed how Vertebrae suits into Snap’s AR e-commerce ecosystem…

Image via Vertebrae

REALITY BITES: In prepared remarks accompanying Snap’s second quarter 2021 earnings report, the company revealed that Snapchat is now up to 293 million daily active users, a 23% year-over-year surge. The app’s growth is attributed in part to its AR capabilities, with 200 million users interacting with AR Lenses daily. The AR hit this quarter was Cartoon Style 3D Lens, which tallied 2.8 billion impressions in its first week on Snapchat (and not counting content shared on other platforms like Twitter).

Epic Games Acquires Leading 3D Content Platform

Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal.

On Wednesday, the company announced its acquisition of Sketchfab, itself one of the leading repositories of 3D content for AR and VR experiences.

Read further to learn how the acquisition will impact Sketchfab’s existing services and how Sketchfab fits into the Metaverse plans at Epic Games…

Image by Tommy Palladino/Next Reality

REALITY BITES: UK mapping agency Ordnance Survey has partnered with game studio Preloaded to publish a location-based AR game in the vein of Pokémon GO. Like Niantic, Ordnance Survey’s objective is to get players out of the house and into the great outdoors to play mobile games. However, while Pokémon GO players are easily spotted by their downward gaze toward their smartphones, the geocaching game from Ordnance Survey will endeavor to minimize screen time during gameplay.

Nreal Versus Epic Games Update

The legal battle between Epic Games and augmented reality startup Nreal isn’t cooling off anytime soon.

In a new twist, the Chinese startup, while defending itself against Epic’s lawsuit, has decided to file its own lawsuit against the games and software platform maker.

Keep reading for a recap of the legal saga and the latest blow struck by the defendant against the plaintiff…

Image via Nreal

REALITY BITES: The chip shortage is starting to impact smartphone makers, according to the Wall Street Journal. Google, Samsung, and Xiomi are feeling the crunch, but Apple, a company with a reputation for excellence in supply chain management, has been immune, so far. The shortage does not bode well for smartglasses makers pitching smartphone-tethered wearables to the early-adopter consumer segment.

Facebook Unlocks Oculus Quest AR Capabilities for Developers

Facebook Reality Labs chief Andrew “Boz” Bosworth does a lot of hinting and teasing of what’s coming next at Oculus, often with only a vague timeline on the horizon.

However, on Friday, Boz finally delivered on a big tease he last highlighted back in April, and it has everything to do with augmented reality on the Oculus Quest.

Read further to find out more about the new AR capabilities for Oculus Quest and how, in a somewhat circuitous fashion, the Oculus Quest becomes Facebook’s first AR wearable…

Image by Oculus/YouTube

New Spectacles AR App Transforms Reality into a Poetry Cafe

From the front lines of mainstreaming augmented reality smartglasses comes the latest update from Snap and its Spectacles wearable. This time the demonstration of the device’s powers comes from a more creative arts perspective.

New York-based poet and computer programmer Zach Lieberman managed to get his hands on a pair of Spectacles and decided to translate his words into immersive elements using Lens Studio.

Continue reading to find out how and why he built the Spectacles AR experience using Lens Studio…

Image via Snap

REALITY BITES: One Lens Studio developer has already gotten his feet wet with the new Upper Garment Segmentation template in Lens Studio 4.1. Hart Woolery shared his progress with the Lens, which tracks finger movements and anchors AR effects on a shirt or dress as that finger moves across the garment, in a tweet on Thursday.

BMW Returns to AR to Show Artwork Automotive Collection

One app is continuous to make a reputation for itself because the go-to platform for superstar artwork that transcends canvas and paint and strikes in augmented truth.

The Acute Artwork app’s newest instance of this comes from the likes of BMW and its solid of good artists who’ve spent a long time remodeling the posh automobile maker’s cars into artistic endeavors.

Stay studying to look the one-of-a-kind digital BMWs to be had within the Acute Artwork app…

Symbol by means of BMW

REALITY BITES: Undertaking companies having a look to undertake AR wearables within the box products and services purposes can glance to the ROI calculator from ThirdEyeGen to resolve the financial savings from transferring to far off troubleshooting by means of AR from in-person website visits.

Snap Provides Extra AR Gear for Manufacturers in Lens Studio 4.1

After including full-body monitoring and 3-D physique mesh in its previous two Lens Studio updates, Snap continues to offer creators, specifically attire outlets, with gear for growing clothing-centric AR stories.

Arriving by means of Wednesday’s free up of Lens Studio 4.1, the Higher Garment Segmentation template allows customers to create the power to challenge AR content material shirts, jackets, clothes, and different identical clothes on a couple of individuals showing within the digicam view.

Proceed studying to determine what else is new in Lens Studio 4.1 and to be informed how Snap is construction an e-commerce powerhouse with AR…

Symbol by means of Snap

NTT Docomo Deploys HoloLens 2 for Olympics AR Content material

On Friday, the Tokyo Olympics after all kicked off after large delays and headaches because of the pandemic. A part of the hole ceremonies incorporated an Intel-powered drone display that put a digital globe within the sky, however this weekend a distinct roughly digital object innovation can be in play on the video games due to augmented truth.

Jap telecom massive NTT Docomo has introduced a chain of tech-powered inventions on the Olympics referred to as the Tokyo 2020 5G Undertaking. One of the vital spectacular inventions makes use of the Microsoft HoloLens 2.

Learn on to look how the HoloLens 2 is bringing fanatics nearer to the Olympics in AR…

Symbol through Sankei Information/YouTube

REALITY BITES: Microsoft is not the one tech massive running with the United States army to combine augmented truth into battle. Samsung is operating with protection contractor GBL Programs to deploy a 5G testbed for AR packages. The challenge is a part of a bigger $600 million Division of Protection contract to check 5G networks.

USA Lately Options New Olympic Sports activities in AR

Talking of the Olympics, USA Lately has printed two AR stories highlighting two new sports activities, skateboarding and sports activities mountain climbing, making their Olympics debut.

The AR stories characteristic American skilled skateboarder Tom Schaar and Staff USA climber Kyra Condie, with a 3-D scan of each and every athlete anchored within the digicam view in conjunction with video clips and AR simulations in their signature strikes.

Learn additional to look USA Lately’s Olympics AR content material…

See AR simulations of strikes like this one in america Lately cellular app. Symbol through Olympics/YouTube

Each and every Friday, Subsequent Truth evaluations the most recent headlines from the monetary facet of augmented and combined truth. This weekly Marketplace Truth column covers investment bulletins, mergers and acquisitions, marketplace research, and the like. Take a look at earlier editions of Marketplace Truth for extra information you will have ignored.

Duvet symbol by means of Vertebrae

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